About

A label from the tide line.

TIDELABEL makes tailoring and swim for people who live near water. Small runs, natural cloth, and nothing that minds getting wet.

Model holding cobalt cloth at the shoulder

How we work

Three rules, kept short.

Three rules, kept short.

Model lying on a surfboard in a black swimsuit

01

Small runs

Each piece is cut in batches of a few hundred, then gone.

Model in swim goggles by the sea

02

Made to get wet

Linen, recycled swim fabric and gold vermeil that take salt water.

Model in white tailoring, side profile

03

Free returns

Thirty days to decide. Returns are free in the US, UK and EU.

Surfer sitting on her board
Surfer lying on her board
Surfer close-up with gold rings

The shoot

One morning, three frames.

SS27 was shot on two beaches and a white wall, all before noon.

See the new season.

See the new season.

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